Kea’s best blog posts in one volume: Influencer Relations

Influencer Relations Cover 2eKea’s best blog posts are available as a book. In the second edition of ‘Influencer Relations: Insights on Analyst Value’ managing partners Duncan Chapple and Sven Litke have added a new chapter focussed on Gartner’s Magic Quadrant.

The 150-page expanded volume gathers together articles by a wide range of analyst relations experts, organised into Kea’s IDEAL analyst relations structure: identify; drive; engage, align and leverage.

The book is available on Amazon.

The conversation continues at Kea’s research blog,