The economic theory, and also the lay opinion, that whatever goods and services are provided, they must be paid for by someone – i.e. you don’t get something for nothing. The phrase is also known by the acronym of ‘There ain’t no such thing as a free lunch’ – tanstaafl.
What is wrong with this world? Why do people talk nonsense fifty percent of the day? I am clearly fed up with this. I exactly took thirty minutes out of my busy schedule to tell this to you.
How do you measure whether clients are happy with your service? Do we need a matrix to make sure we make it all visible, or can we just conclude that when you ask the question their response has to speak for itself?
Today, of all days , I spend some time in a sub par hotel in the deep south of the Netherlands. Nothing cool about that I hear you thinking, but if I tell you that this place has a 750 seat capacity, the next bit will sound like winning the lottery. I walk in, pick a good seat close to the wireless access point. When I wanted to start with my first course two people sat down next to me and started to discuss next year’s budget. Nothing cool about that either you might say, and I was just enjoying my meal at first. Then it became clear that they were responsible for a tech company, just over the border in Belgium. They were discussing marketing and then, you’ve guessed it, the magic words came out – “Analyst Relations”.
Now we are talking!
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Anyone who can think straight and does more than reading the local newspaper or watching one of the indoctrinated television channels around the world, knows that the “economical crisis” is not so bad as it sounds. A group of people who run this world via the banking corporations messed up big time and now they let us pay for it and call it a worldwide economical crisis. Enough said here. In this particular case, failure is incompetence.
I would like to shift my focus a bit more to the people who work hard and play hard. In this current environment, you need to invest just as much time and energy as you did in the times that there would not be a so-called crisis. In advertisements, it is always about showing your face. In good times and in bad times. Companies that stop developing their core business will shut down sooner than later. Stop telling yourself that this happened because of the crisis. It didn’t. There is always a market ready for you. You need to shift, not stop doing what makes your product or services so different from the competition.