How The Marvel Cinematic Universe Swallowed Hollywood? Growing up in Missouri, Christopher Yost had boxes of Marvel comic books, which his mother bought at the grocery store. None of his friends read Marvel; it was his own private world, a “sprawling story where all these characters lived in this universe together,” he recalled. Wolverine could team up with Captain America; Doctor Doom could fight the Red Skull.
Unlike the DC comics, whose heroes (Superman, Batman) towered like gods, Marvel’s were relatably human, especially Peter Parker, a.k.a. Spider-Man. “He’s got money problems and girl problems, and his aunt May is always sick,” Yost said. “Every time you think he’s going to live this big, glamorous superhero life, it’s not that way. He’s a grounded, down-to-earth dude. The Marvel characters always seem to have personal problems.”
How The Marvel Cinematic Universe Swallowed Hollywood?
Hollywood has been engulfed by the Marvel Cinematic Universe (MCU), which now controls the majority of the motion picture business. The MCU has released more than 20 films in the last ten years, grossing more than $28 billion globally. As a result, the MCU is now the highest-grossing movie franchise ever.
Many other studios have attempted to construct their own cinematic worlds as a result of the MCU’s popularity. But none of these parallel universes have been able to equal the MCU’s level of success. This is due to the MCU’s several benefits over other fictional worlds in film, such as:
- A powerful brand: Marvel has been in business for more than 80 years, and its characters are adored and well-known by fans worldwide.
- A vast character library: Marvel has access to over 8,000 characters in its library, providing a wealth of inspiration for its film productions.
- A group of outstanding filmmakers: Marvel has put together a group of filmmakers who have a strong desire to bring its characters to life on the big screen.
- Storytelling is emphasized: Marvel movies are renowned for emphasizing storytelling. The movies contain compelling tales and well-developed characters in addition to action and extraordinary effects.
The Hollywood film business has been greatly impacted by the MCU’s success. For instance, fewer mid-budget movies are being released as a result of the MCU. This is a result of the studios’ increased emphasis on producing high-profile blockbusters that can rival the MCU movies.
The marketing strategy for movies has also changed as a result of the MCU. These days, studios are more inclined to promote their movies as a part of a bigger movie world. This is because moviegoers are more inclined to see a movie if they are aware that it is a part of a wider narrative.
In general, Hollywood has been greatly impacted by the MCU. It has taken center stage in the movie business and changed many aspects of how movies are produced and promoted.
The MCU’s dominance in Hollywood, according to some detractors, is a terrible thing. They contend that as a result, there is a dearth of diversity in the kinds of movies that are produced. Furthermore, they contend that the MCU’s emphasis on high-end blockbusters is making it more challenging for independent, smaller-budget films to be produced.
On the other hand, some contend that the MCU benefits Hollywood. They contend that it is drawing in new audiences and encouraging other production companies to produce bolder, more imaginative movies.
Whether the MCU’s hegemony in Hollywood is a good or bad thing is ultimately up for debate. Nonetheless, there’s no denying that the MCU has had a significant influence on the Hollywood film business.
In many ways, David Maisel was the mind behind the MCU
Everyone familiar with the MCU is familiar with Kevin Feige’s name, but maybe not David Maisel’s… which is definitely a shame. When it comes to Maisel’s role in creating the MCU, it becomes pretty apparent that, as Maisel puts it, we wouldn’t even have this massive cinematic universe if it wasn’t for him. As Maisel tells Schulman, without him, “the M.C.U. would never exist. It’s like a Thanos snap.”
“Most people right now think Kevin started the studio,” Maisel continued. “They don’t know me at all.”
In fact, it seems to be quite the opposite; Maisel was the one who conceived of the idea that Marvel should start making movies, even flying to Palm Beach to visit Mar-a-Lago and meet with former Marvel chairperson Isaac Perlmutter.
Though Perlmutter didn’t initially love the idea because he was much more focused on merchandise, another former Marvel executive told Schulman, “David had a sense that, if Marvel could own its own movies and control its destiny, it would change the course of cinema history.” Maisel was right, and he obviously convinced Perlmutter eventually.
After several stumbling blocks, “Iron Man” was a go, Jon Favreau was attached to direct, and Maisel won the battle to cast Downey Jr. After working on “Iron Man” as chairman with Feige as head of production, Maisel engineered the sale of Marvel to Disney and crowned Feige as the new studio president… bringing forth a new era.
For his part, Feige thinks Robert Downey Jr. was the perfect choice for Iron Man
In the post-Maisel years at Marvel Studios, Feige has been open with his praise for Downey Jr.’s turn as Tony Stark. In a YouTube video celebrating 15 years of “Iron Man” alongside Jon Favreau, Feige was nothing if not effusive. Calling the choice “one of the greatest decisions in the history of Hollywood,” Feige elaborated: “I remember on later movies – we’ll talk about them on the 15th anniversary of those – there were dark days. I would say to Robert, ‘We wouldn’t be in this mess if it wasn’t for you,’ meaning we wouldn’t have a studio if it wasn’t for him.”
Feige’s not wrong; right up until Downey Jr. left the MCU after “Avengers: Endgame” in 2019, Tony was a constant fan-favorite, and without his signature charm, the first “Iron Man” may not have soared as high as it did. In any case, Maisel helped this momentous casting decision happen in the first place — and even though more people know Feige’s name, his legacy lives on.
As Schulman wraps up his time with Maisel, the former executive passes him a small globe and asks him to hold it in his hands. Apparently, Maisel gave one to the Dalai Lama, with the idea that the sacred leader can hand it from person to person, creating a shared experience. “My globe is now his. It’s going to become a piece of art around the world,” Maisel said. “I feel the same way about Marvel.”
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