Analyst firms should pay serious attention to the Institute of Industry Analyst Relations‘ (IIAR) new Tragic Quadrant. The TQ spotlights some upstart firms that have successfully won much greater mindshare with many AR managers than their firms have in the market. Analyst firms can boost their position in future editions of the TQ through being easier to work with, through increasing their profile on social media, and by appearing more open to discussing with and learning from vendors. Continue reading IIAR’s Tragic Quadrant Spotlights Overrated Analysts
Tag: HfS Research
Influencer Insights Podcast April News
For this Influencer Insights Podcast by Kea Company we cover a number of interesting developments in the IT research industry such as analyst movement and the launch of a new research tool. It features interviews with Duncan Chapple, Tom Reuner (who moved from Ovum to HfS Research), and Peter ffoulkes of 451 Research. Continue reading Influencer Insights Podcast April News
Exclusive InfluencerRelations.com interview with Tom Reuner
Ovum’s principal analyst for IT services has moved to upstart firm HfS Research. Having already worked at IDC, NelsonHall and Gartner, Dr Tom Reuner (@tom_reuner) gave me this exclusive interview on the analyst industry, and what made him move. Continue reading Exclusive InfluencerRelations.com interview with Tom Reuner
