IIAR’s Tragic Quadrant Spotlights Overrated Analysts

Analyst firms should pay serious attention to the Institute of Industry Analyst Relations‘ (IIAR) new Tragic Quadrant. The TQ spotlights some upstart firms that have successfully won much greater mindshare with many AR managers than their firms have in the market. Analyst firms can boost their position in future editions of the TQ through being easier to work with, through increasing their profile on social media, and by appearing more open to discussing with and learning from vendors. Continue reading IIAR’s Tragic Quadrant Spotlights Overrated Analysts