Sales Enablement Webinar: Step by Step Planning

Over the course of 2014 Kea Company hosted a series of webinars on the topic of Sales Enablement. Robin Schaffer and Andrew Reed discuss how to get your Sales Enablement programme going, and share ‘war-stories’ from their own extensive experience. Continue reading Sales Enablement Webinar: Step by Step Planning

Sales Enablement Webinar: Starting to Enable Sales

Over the course of 2014 Kea Company hosted a series of webinars on the topic of Sales Enablement. In this edition, Bram Weerts and Dave Eckert go in-depth on why Analyst Relations professionals should put in the effort to set up a Sales Enablement programme. Continue reading Sales Enablement Webinar: Starting to Enable Sales

Coffee Talk with Dr. Efrem Mallach

For this Coffee Talk we’ve invited Kea Company’s own Efrem Mallach. Efrem Mallach, PhD, literally wrote the book on Analyst Relations. A quarter of a century ago, Win Them Over was the first book about influencing analysts, consultants and advisors. Building on his experience at Honeywell and as an analyst, Mallach led two Analyst Relations consultancies before joining Kea Company as research director. Continue reading Coffee Talk with Dr. Efrem Mallach