Category Webinars and Videos

Sales Enablement Webinar: Step by Step Planning

Over the course of 2014 Kea Company hosted a series of webinars on the topic of Sales Enablement. Robin Schaffer and Andrew Reed discuss how to get your Sales Enablement programme going, and share ‘war-stories’ from their own extensive experience.

How to deal with industry analysts for startups

View back the recording of Michael Coté’s talk early 2014 on dealing with analysts, narrowed down to startups.

Sales Enablement Webinar: Starting to Enable Sales

Over the course of 2014 Kea Company hosted a series of webinars on the topic of Sales Enablement. In this edition, Bram Weerts and Dave Eckert go in-depth on why Analyst Relations professionals should put in the effort to set up a Sales Enablement programme.

Coffee Talk with Eva Hörtrich

For this Coffee Talk we spoke to Eva Hörtrich, Senior Manager, Global Analyst Relations at Unify (formerly Siemens Enterprise Communications).

Coffee Talk with Robin Schaffer

In this Coffee Talk, Robin Schaffer from NICE Systems (now: UNIT4) talks over her route from AT&T into NICE Systems and into Analyst Relations, and her thoughts about the Analyst Relations Forum.