2014 has been the breakout year for freemium analyst firms. It’s fundamentally ended the fantasy that only Gartner and Forrester were “deal-maker or breaker” firms. An excellent illustration of that is the chart below, which uses data from the Analyst Value Survey. It shows the firms where the demand-side and supply-side respondents gave the most different answers to the question: which firms most influence buyers. Continue reading “Deal-Maker or Breaker” is over& Other Harsh AR Truths
Over the last month Influencer Relations’ Analyst Firm Awards for 2014 have gone from successful to monumental. Continue reading Announcing the 10 Outstandingly-Valuable Services Analysts
Services analysts are rapidly becoming major influencers in the telecoms and networking industries because they offer context and reassurance to managers in the business lines. It’s a strong parallel of the way that IBM has been one of the firms most trusted by telecoms analysts, despite not being a telecoms specialist. The snapshot below from our 2014 Analyst Value Survey shows the analyst firms most used by telecoms and networking people.
“Everything that has been disseminated for free this past year has been excellent. Gartner and Forrester material is either dated, too high level, not believable, or tailored to small companies only.”