In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the adaptability if the executives to adjust to the market and conversation. The solution pitch is used to assess the ability of executives to adapt.
You read the headline correctly; Forrester and Gartner should never be considered Tier 1. Yes, yes, Gartner is the industry behemoth, and Forrester is likely the number two firm for enterprise end users, but that does not make them automatically Tier 1 for the purpose of creating a ranked and tiered analyst list.
We’re just concluding all the first round of strategy workshops where clients are using the Analyst Value Survey to refocus their analyst relations efforts for 2016, writes Duncan Chapple. There are some important implications, and especially for companies working in emerging coverage areas where Gartner’s hold seems to be less strong. If you are not familiar with the AVS, check out my short video or for a longer drill-down our recorded webinar.
One of the key goals that users of analyst research have is finding ways to growth their businesses. The Growth Analyst Firm Awards for 2016 recognise the firms which are most valuable in terms of business growth.
Alongside the traditional top five firms, TechMarketView, Ovum and Kable are notable new entrants in the Supply-Side Analyst Firm Awards for 2016. As last year, the five firms delivering the most value are Gartner, Forrester, HfS Research, IDC and NelsonHall.