Kea Company acquires UK analyst relations consultancy Active Influence

Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy

January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become a partner in Kea Company, which obtained substantially all of Active Influence’s intellectual property and assets at the end of 2016.

Sven Litke, a managing partner at Kea Company, said: “With four acquisitions in the last five years, Kea Company has extended its leadership in the analyst relations community through its focus on analyst value. As our 2017 Analyst Value Survey shows, both the supply-side and the demand-side need help to target the best analysts. Richard East, and the Active Influence acquisition more broadly, will take our services for the buyers of analyst research up to the next level.”

Richard East, who was managing director at Active Influence, added: “I welcome the opportunity of working with Kea Company clients in building that all-important relationship with the most appropriate and relevant industry analysts.”

Duncan Chapple, the Kea Company partner who negotiated the acquisition, added: “Active Influence’s robust methodology for ranking and tiering analyst firms is the perfect engine for the data from the Analyst Value Survey. For the first time, these complex and nuanced data will be able to help companies to shift their spending with analysts to gain the most value.“


  1. Founded in 2003, Kea Company is the world’s largest analyst relations consultancy.
  2. The firm’s recent acquisitions are Daruma Concept (2012); Lighthouse Analyst Relations (2013); SageCircle (2014) and Active Influence (2016).

Published by

Sven Litke

Having worked with/at many startups and vendors, both in my time with Gartner and as a manager, I have accumulated broad knowledge of the IT industry. This not only covers the various areas of the IT market (software, hardware, services, consulting) but also gives me a "multi-angle view" of the IT business from channel, vendor, analyst and consulting perspective.

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