A Podcast With Jon Reed of Diginomica

Jon Reed of Diginomica spoke with us about how Diginomica is taking a fresh approach to enterprise tech analysis.

This podcast is the first in a series in which we highlight new IT research initiatives. We want to get to the bottom of what the founders of these new firms perceive to be their future, and what value they bring to the end-user. We were joined by Jon Reed of Diginomica. Diginomica was started in 2013 when five veteran enterprise bloggers decided it was time to presents a new approach to enterprise analysis and storytelling. No PR, no content marketing, but as they put it – “We are in the business of buyer engagement”.



Jon Reed


Further reading: 

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Published by

Andrew Reed

I love sharing my thoughts from more than 14 years' experience conducting strategic outreach to analysts in multiple technology domains and vertical industry segments. I have personally driven more than 2,000 analyst interactions, successfully maintained leadership positions in key signature research reports (Magic Quadrants, Waves, etc.), and substantially raised the volume of both inbound and outbound interactions, including via social media channels. I also love craft beer and am involved in The BrewHouse, a craft beer tasting room in San Juan Capistrano, CA.

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