Take Part In The Analyst Value Survey 2015-2016!

The 2015/2016 Analyst Value Survey is now open. Please share the address, www.analystvaluesurvey.com, and take the survey yourself. As the video below explains, the Analyst Value Survey plays a unique role for the analyst industry. Each year over a thousand users of analyst research share their experiences about the analysts they are using, and how competitive analyst firms are advancing.

The Analyst Value Survey (AVS) is the only public survey into how thousands of professionals value different analyst firms like Gartner, Forrester and around 100 of their most successful competitors. The survey has been held since 2001 and the results are being read by an ever increasing audience. The results of the 2013/14 survey were viewed over 10,000 times in the first half year, and the 2014/15 results were shared over 500,000 times. The survey also provides the data for our annual Analyst Firm Awards.

Leveraging the results

  • Technology Buyers: Buyers of analyst services use the results of the AVS to see which firms are perceived as delivering the highest impact on their IT decision making.
  • Technology Providers: Analyst Relations and marketing professionals at technology providers use the AVS to improve and justify their prioritisation of relationships with analysts who impact their business.
  • Research Firms: Analyst Firms use the AVS to understand how they can deliver more value and overtake their competition.

To find out more, and to hear Ian Scott and Duncan Chapple discuss the survey in depth, visit keacompany.com. To take the survey, visit analystvaluesurvey.com.

Published by

Duncan Chapple

As the head of CCgroup PR's analyst relations group, Duncan Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors. Outside work, he is volunteer co-director of the Analyst Observatory at the University of Edinburgh Business School. Duncan helps high-growth companies to use relationships to influence customers, channel partners and third-party sales recommenders like analysts, advisors and consultants. In addition to coaching business managers, he helps clients to develop materials, strategies and outreach that develop brands through influencer marketing, social media, analyst relations, market research and other marketing activities.

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