For this Coffee Talk we’ve invited Kea Company’s own Efrem Mallach. Efrem Mallach, PhD, literally wrote the book on Analyst Relations. A quarter of a century ago, Win Them Over was the first book about influencing analysts, consultants and advisors. Building on his experience at Honeywell and as an analyst, Mallach led two Analyst Relations consultancies before joining Kea Company as research director.
In this Coffee Talk, Efrem talks about topics such as how he came to be one of the founding figures of Analyst Relations, and his views on the changing nature of AR and the research industry.
Interested in joining the conversation? Join our LinkedIn group for in-house Analyst Relations professionals.
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